How Starbucks Accidentally Popularised The V60

Great job on this documentary, very professional and very engaging to watch. Please, do more in the future!

Great episode. Living in the SF Bay Area, where specialty coffee is abundant, this is even more interesting as I had no idea the backstory of the Clover. That being said, I'm very happy with my old school Technivorm Mokkamster.

Had no idea the v60 is from 2005. Feels absolutely timeless.

Stop and read! Two glaring omissions in Hoffman’s video. 1) Starbucks actually did eventually refuse to sell us parts. We didn’t just make the switch to v60 because we wanted a way fking more difficult way to make coffee we did it cuz we were forced to. Clover goes down, you can’t repair it, you pull out the v60s. There certainly was malice involved. I don’t blame Starbucks. Who wouldn’t do the same. 2) He didn’t even mention Clover Vertica. This was a key part of the Siren System announced in 2021 and is well on its way to having one in every location this year or maybe next. This will make another massive impact on the industry. While specialty was able to crawl its way back to batch brewing most of its filter coffee Starbucks is shifting to each cup being brewed to order again. When the public starts to consider brew-to-order the status quo and specialty doesn’t have a machine to compete with Starbucks’ 1-2m lead times, we’re going to look kinda shitty. You can get some batch or wait 5+ minutes. - from my boi, Bailey